# Where do you land?

> Wardley maps, shown before they are named, and the three centres of gravity: explorer, villager, town planner. 14 panels.

Status: draft · By: gen-z.journalist, 18 October 2026, from Dinis's memo on Wardley maps · 14 panels

*Drawn at <https://storyboards.sgit.ai/gen-z-developers/where-do-you-land/>; the data is [storyboard.json](storyboard.json), the cast [cast.json](../cast.json).*

*Every line the Guide says, and every quote card, is Dinis's words from the article 'Where do you land?', word for word; the build checks it. The map of Zara's first job is the storyboard's illustration, not Dinis's.*

## 1. Where do you land?

*cover*

Maps first, names later; then the three kinds of people who build things.

- **Zara** (wave, happy)
- **Priya** (stand, happy)
- **Tomás** (stand, thinking)
- **The Guide** (point, happy)

The badges by the names are the three centres of gravity: compass, house, grid. Black and white, because the book will be.

*Source: Where do you land?*

## 2. A map of what Zara's first job depends on. (We have not named it yet.)

*map*

Map: Zara, a first job, work people can see, a CV, her agentic workflow, a website, AI models, cloud, electricity

Shown before it is named: the user and the need at the top, what serves it below, ordered from what she sees to what she never sees, and placed from brand new to everywhere.

*Source: Where do you land?, Maps everywhere*

## 3. How a map starts

*scene*

- **The Guide** (point, happy) says: “You start with the user needs”

Props: board (1. who is the user? / 2. what do they need? / 3. what serves that need? / 4. how evolved is each part?)

The method in four lines on the board; the board is the storyboard's, the Guide's line is Dinis's.

*Source: Where do you land?, Maps everywhere*

## 4. The same map, with its names. And everything moves.

*map*

Map: Zara, a first job, work people can see, a CV, her agentic workflow, a website, AI models, cloud, electricity

Now the axis has Wardley's stages. Her agentic workflow is in genesis today, moving to custom built; the models are a product, being commoditised.

*Source: Where do you land?, Maps everywhere*

## 5. Why I love it

*evidence*

- **The Guide** (stand, happy)

> “Wardley Maps gives me inner peace (allowed me to understand why things happen)”
>
> Source: The eleventh shift in Dinis's talk 'Why Wardley Maps changed how I think', Open Security Summit

The zen Dinis describes: understanding the landscape.

*Source: Where do you land?, Maps everywhere*

## 6. Not just activities

*scene*

- **The Guide** (point, determined) says: “evolution is everywhere”

Props: board (content: confidential to CC0 / software: proprietary to public domain / backups: never to real time / data: raw text to map)

Four of the rows Dinis added to Wardley's table, shortened to fit the board; the full table is in the article.

*Source: Where do you land?, The four stages are not only for activities*

## 7. Where do you fit?

*spectrum*

- **Zara** (wave, happy)
- **Priya** (stand, happy)
- **Tomás** (stand, thinking)

Explorer (bursting with ideas) → Villager (loves the user, ships it) → Town planner (the details, at scale)

Wardley's three, as personalities: the reader's first question about themselves.

*Source: Where do you land?, Where do you fit?*

## 8. The explorer

*scene*

- **Zara** (arms-up, happy) says: “It works! Right, that's boring now. Next.”
- **The Guide** (point, happy) says: “Failure is just an experiment, something you learn from.”

Props: laptop, desk

Ideas, experiments, the Lego bricks rather than the Lego; change is natural.

*Source: Where do you land?, The explorer*

## 9. The villager

*scene, setting: office*

- **Priya** (point, determined) says: “Does it make my team's day easier? Then ship it.”
- **The Guide** (stand, happy) says: “The first version just has to work. The second version has to be designed.”

Props: laptop, desk

In the middle of the user's problem; packaging, shipping, simplicity, design.

*Source: Where do you land?, The villager*

## 10. The town planner

*scene*

- **Tomás** (point, happy) says: “Found it. One missing comma.”
- **The Guide** (stand, happy) says: “boring is good”

Props: laptop, desk

Attention to detail, marginal gains, scale; Dinis's friend's phrase.

*Source: Where do you land?, The town planner*

## 11. they know they have done their job right when nothing goes wrong

*punchline*

> **they know they have done their job right when nothing goes wrong**

- **Tomás** (stand, determined)

The town planner's invisibility, in Dinis's words.

*Source: Where do you land?, The town planner*

## 12. A centre of gravity, not a box

*scene*

- **Zara** (think, thinking)
- **Priya** (think, thinking)
- **Tomás** (think, thinking)
- **The Guide** (point, happy) says: “what makes you lose sense of time?”

Some people play at several levels; the centre moves over a career; the test is where time flies.

*Source: Where do you land?, Where do you fit?*

## 13. Different skills, different learning paths

*scene, setting: classroom*

- **Zara** (point, happy) says: “Teach me to prototype.”
- **Priya** (point, happy) says: “Teach me to ship.”
- **Tomás** (point, happy) says: “Teach me to test.”

All three are brilliant; they should be learning different things. The editor drafts a learning path for each.

*Source: Where do you land?, A centre of gravity, not a box*

## 14. The question the book asks early, and keeps asking

*punchline*

> **Where is your centre of gravity?**

- **Zara** (wave, happy)
- **Priya** (stand, happy)
- **Tomás** (stand, happy)

Every part of the book will carry a badge; the reader learns to see which ones are theirs.

*Source: Where do you land?*